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About Sela
Sela has been helping authors to self-publish their books since 2016.
At Sela, we walk a journey with each author, sharing our experience and expertise to assist you in publishing your book and forming a community that supports you during as well as after the book has been published.
Our motto is “Telling His Stories”. Our aim is to do so with excellence.
Our Services
Project Management
Editing and Proofreading
Layout Editing
Administrating the process of registering for an ISBN
We prepare a print-ready PDF manuscript and cover for publishing
Producing an eBook conversion (upon request)
Our Services
Project Management
Editing and Proofreading
Layout Editing
Administrating the process of registering for an ISBN
We prepare a print-ready PDF manuscript and cover for publishing
Producing an eBook conversion (upon request)
Want to learn more about publishing your book?
Telling His Stories
Everyone has a story to tell, some stories are to be told in person, some are for our loved ones or close friends, and other stories need to be told to the world. Once a story has been written, it is a daunting task to walk the road of self-publishing, whether it be for personal use or to share with others both near and far.


Our Footprint
Our physical footprint reaches communities and new authors through workshops, information sessions and book events. In addition to privately owned bookstores that stock our books throughout South Africa, we have also established hubs which serve as offset points for our already published books.
Our international reach is facilitated by partnering with a printer in the UK that also serves as a distribution hub.
Our online footprint on various social media platforms is valuable, however, our best advertising is the testimonies and referrals of our authors.
Our website is also an online bookstore where we list self-published books available through us that share the message of the Gospel and Tell His Stories in both paperback and eBook formats.
Our Community
Our authors all have a passion for Telling His Stories, which unites us with a common goal: Sharing His message with others. The camaraderie among our authors evokes a sense of a family celebration when we meet at Sela events and book launches.

Telling His Stories

Everyone has a story to tell, some stories are to be told in person, some are for our loved ones or close friends, and other stories need to be told to the world.
Once a story has been written, it is a daunting task to walk the road of self-publishing, whether it be for personal use or to share with others both near and far.
Our Footprint

Our physical footprint reaches communities and new authors through workshops, information sessions and book events. In addition to privately owned bookstores that stock our books throughout South Africa, we have also established hubs which serve as offset points for our already published books.
Our international reach is facilitated by partnering with a printer in the UK that also serves as a distribution hub.
Our online footprint on various social media platforms is valuable, however, our best advertising is the testimonies and referrals of our authors.
Our website is also an online bookstore where we list self-published books available through us that share the message of the Gospel and Tell His Stories in both paperback and eBook formats.
Our Community

Our authors all have a passion for Telling His Stories, which unites us with a common goal: Sharing His message with others. The camaraderie among our authors evokes a sense of a family celebration when we meet at Sela events and book launches.
Revelation 1:19 (NIV) “Write, therefore, what you have seen, what is now and what will take place later.”
SELA is a co-publisher, helping authors to self-publish.
Being an author myself, I know that the journey from pen on paper or writing on the laptop to putting it into book form for all to read seems daunting. It need not be this way, as it is a rewarding journey. SELA is here to help the author walk the journey.
Keep writing, keep creating, and let us build this community
Telling His Story together!
Anneline Bezuidenhout
Administrator and Project Manager at SELA®

Revelation 1:19 (NIV) “Write, therefore, what you have seen, what is now and what will take place later.”
SELA is a co-publisher, helping authors to self-publish.
Being an author myself, I know that the journey from pen on paper or writing on the laptop to putting it into book form for all to read seems daunting. It need not be this way, as it is a rewarding journey. SELA is here to help the author walk the journey.
Keep writing, keep creating, and let us build this community
Telling His Story together!
Anneline Bezuidenhout
Administrator and Project Manager at SELA®
